When we watch either on TV or on social media a fashion show, such as the one of the fashion house Dior in Athens in 2021, it seems like a spectacular spectacle. However, behind all this glamour, there is a necessary legal preparation in order to achieve a perfect result, without any violations and unforeseen events. First of all, if we take the example of the Dior fashion show in 2021, at the Panathenaic Stadium, a temporary lease agreement must be concluded, which involves the concession of a public space by the Competent Public Authority. The purpose of this concession is to commit the brand to sponsoring the restoration of this public space or other initiatives of public interest, such as the advertising of our country by Dior abroad.

The main terms included in the provisional lease agreement are:

• Identification of the premises. In other words, the location allocated by the State concerned, e.g. the Fontana di Trevi in Rome or the Panathenaic Stadium in Athens

• Timetable of activities e.g. the opening and closing time of the fashion show

• Fees that fashion houses are obliged to pay to the State concerned

• Description of the rights to regulate stage and technical equipment

• Rights to film the fashion show and license to use the audiovisual material

• Insurance. Protection in case of injury to workers or models, fire, etc.

• Cancellation policy 

• Date of acceptance and delivery of the rental space. When does the fashion house receive the space from the competent public authority to start organizing the fashion show and installing the props. The delivery date refers to the date on which the fashion house 'hands back' the leased space to the public authority

Then, the second important aspect relates to the contracts between the fashion house and the models who will present the space, which include terms such as the services the models will provide or their fees, image rights and restrictions that the models may place e.g. there is a condition that the model does not allow their hair to be cut short.

Finally, in terms of the "front row», i.e. the guests, who may be either influencers or actors or singers, the brand communicates directly with them. Since mostly these guests are mostly ambassadors or just frequently promote the brand's products, they are obliged to make clear the financial or any kind of relationship between them. This should be stated with clear and unambiguous words to consumers, such as #ad, #sponsored etc.

We note that the process of organizing a fashion show is anything but simple, as the house will have to adapt to the laws of each state that it chooses to present its creations, and will have to consider in detail every legal aspect.