In the modern era of social media, product promotion through influencers has gained significant power, influencing consumers' purchasing decisions. However, influencers are often exposed to risks such as imbalanced agreements or fraud through fake emails.
At our law office, we offer legal protection to influencers of all categories, regardless of their follower count, to ensure they are safeguarded in any advertising agreement. We provide guidance on compliance with European directives, such as Directive 2005/29/EC on unfair business practices and Directive 2006/114/EC on misleading and comparative advertising, along with their revisions, which were proposed to address the gaps and resulted in Directive (EU) 2019/2161, modernized and strengthened consumer protection rules.
We handle the drafting and negotiation of influencer agreements, ensuring that influencers are protected from misleading advertising and unfair commercial practices while their intellectual property rights remain intact.
